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GEORGIA 
Dental Referral Guidelines and Regulations
Doctor to Doctor    /    Patient to Doctor
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STATE REGULATIONS SIMPLIFIED
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GEORGIA STATE REFERRAL GUIDELINES
(1) A dentist shall not give rebates with a referral source or split fees

(2) “Fee splitting” includes but is not limited to the following:
    a. Any coupons, rebates, paid referrals or other consideration provided in exchange for a referral for service on a per-patient basis provided form or to licensed dentist, excepting the purchase of a practice by one dentist actively licensed in Georgia to another dentist actively licensed in Georgia.
   b. Any coupons, rebates, paid referrals or other consideration provided in exchange for a referral on a per-patient basis provided to a licensed dentist from an unlicensed party base on an agreement, written or otherwise.
    c. The sharing of fees for professional services between licensed dentists or between licensed dentists and unlicensed third-parties, were the treating practitioner or the treating practitioner’s office shares the fees associated with treatment of a specific patient with a third-party that did not provide the treatment that generated the fee to the patient in exchange for a referral, recommendation, or coupon provided to that patient.

(3) “Fee Splitting” does not include:
   a. The payment of a commission from a dentist actively licensed in Georgia who owns a practice to any employee, associate, independent contractor or agent who is also a dentist or dental hygienist actively licensed in Georgia and working for the practice. Such exclusion applies where the dentist owns the practice through a sole proprietorship, partnership, limited liability company, or by majority ownership in a professional corporation. 
   b. The sharing of professional fees between dentists practicing in a partnership or within the same practice group, where the remuneration is not based on the number of referrals within the practice or referrals required by the partnership agreement:
    c. The division of fees between dentists where a dentist actively licensed in Georgia employs another dentist actively licensed in Georgia as an agent, associate, employee, or independent contractor, if not otherwise provided in 150-8-.02 (3)(a)
   d. The giving of a gift from a dentist to a patient in exchange for a referral, where the dentist gifts of the equivalent value to all other patients for the same number of referrals or value of referrals, and such gift does not exceed one hundred ($100) dollars in value.


Pre Referral Communication Between Referring Dentist and Specialist or Consulting
Dentist:
Both practitioners should discuss the referral treatment period and the return of the
patient to the referring dentist. This arrangement may be enhanced by an exchange of
business cards, referral forms and patient instructional materials. Availability for
emergency treatment during the referral period should be discussed.

Post Referral Communication Between the Specialist or Consulting Dentist and the
Referring Dentist:
Communication between professionals is essential. Patients should receive clear,
consistent information about their dental problems and treatment from all dental 
professionals. Mixed messages can confuse and frustrate patients. The following steps
can facilitate the communication process:
  - Initial report from specialist or consulting dentist indicating the preliminary
diagnosis and anticipated treatment
 - Progress reports as necessary, if treatment is extended over a
considerable period of time
 - Final report, including factors that may alter the future course of therapy or
affect the relationship between the referring dentist and the patient.
 - Diagnostic quality copies or duplicates of radiographic or digital images
taken by specialist or consulting dentist
 -  Return of any pertinent documents or forms provided by the referring
dentist 


2.B. CONSULTATION AND REFERRAL.
Dentists shall be obliged to seek consultation, if possible, whenever the welfare of
patients will be safeguarded or advanced by utilizing those who have special skills,
knowledge, and experience. When patients visit or are referred to specialists or
consulting dentists for consultation:
1. The specialists or consulting dentists upon completion of their care shall return the
patient, unless the patient expressly reveals a different preference, to the referring
dentist, or, if none, to the dentist of record for future care.
2. The specialists shall be obliged when there is no referring dentist and upon a
completion of their treatment to inform patients when there is a need for further
dental care.

4.E. REBATES AND SPLIT FEES.
Dentists shall not accept or tender “rebates” or “split fees.”
ADVISORY OPINION
4.E.1. SPLIT FEES IN ADVERTISING AND MARKETING SERVICES.
The prohibition against a dentist’s accepting or tendering rebates or split fees
applies to business dealings between dentists and any third party, not just other
dentists. Thus, a dentist who pays for advertising or marketing services by
sharing a specified portion of the professional fees collected from prospective or
actual patients with the vendor providing the advertising or marketing services
is engaged in fee splitting. The prohibition against fee splitting is also applicable
to the marketing of dental treatments or procedures via “social coupons” if
the business arrangement between the dentist and the concern providing the
marketing services for that treatment or those procedures allows the issuing
company to collect the fee from the prospective patient, retain a defined
percentage or portion of the revenue collected as payment for the coupon
marketing service provided to the dentist and remit to the dentist the remainder
of the amount collected.
Dentists should also be aware that the laws or regulations in their jurisdictions
may contain provisions that impact the division of revenue collected from
prospective patients between a dentist and a third party to pay for advertising
or marketing services.

5.F.4. REFERRAL SERVICES.
There are two basic types of referral services for dental care: not-for-profit and
the commercial. The not-for-profit is commonly organized by dental societies or
community services. It is open to all qualified practitioners in the area served. A fee
is sometimes charged the practitioner to be listed with the service. A fee for such
referral services is for the purpose of covering the expenses of the service and
has no relation to the number of patients referred. In contrast, some commercial
referral services restrict access to the referral service to a limited number of
dentists in a particular geographic area. Prospective patients calling the service may
be referred to a single subscribing dentist in the geographic area and the respective
dentist billed for each patient referred. Commercial referral services often advertise
to the public stressing that there is no charge for use of the service and the patient
may not be informed of the referral fee paid by the dentist. There is a connotation
to such advertisements that the referral that is being made is in the nature of a
public service. A dentist is allowed to pay for any advertising permitted by the
Code, but is generally not permitted to make payments to another person or entity
for the referral of a patient for professional services. While the particular facts and
circumstances relating to an individual commercial referral service will vary, the
council believes that the aspects outlined above for commercial referral services
violate the Code in that it constitutes advertising which is false or misleading in a
material respect and violates the prohibitions in the Code against fee splitting.



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